| DELIVERABLE B | Business
Case Statement |
|
| Introduction |
|
The Silver team has been hired to develop and implement a new Internet
storefront featuring CD music from mainstream and local artists. Our goal
is to provide each customer with competitively priced CDs and a personalized
and unique music shopping experience. Some of the features to be provided
are personal site customization, online order history, secure ordering,
CD wish list, promotional emails, customer reviews and a complete table
of contents including track samples.
|
| Value Proposition for the Customer |
|
Provide 24/7 worldwide access for customers to browse products and
place orders
View and search products based on music category
Provide timely and accurate product and pricing info.
Ability to target consumers based on preference
Provide city guides for featured local artists
|
| Business Model |
|
B2C
Storefront model
Obtain revenue by selling products online
Increase revenue by charging companies for premium placement on home,
feature and category pages
Cut costs in terms of no physical store location
Centralize distribution from a single warehouse to reduce overhead
cost
|
| Market Competition |
|
The main competitors are BMG, cdnow.com, amazon.com, barnesandnoble.com
and tower records
200,000+ results were returned with a Google.com search
|
| Intended Customers |
|
Music fans
Expert web users
Age range: 18-81 (majority 21-40)
US residents
|
| Rationale for using Internet solution |
|
Discounts and promotions for repeat customers
Reach largest number of customers
|
| Phases of Project |
| Planning |
- Identify team member roles and responsibilities.
- Identify purpose and goals of the web site.
|
| Analysis |
- Define system requirements
- Establish end user requirements
- Prepare analysis of web site and specification document
|
| Design |
- Create technical and visual prototype
- Integration/system and unit testing
- Web-Site Revisions
|
| Implementation |
- Implementation and publishing
- Testing
- Web-Site Revisions
|
