coolCDs.com is the "One stop music shop" for all ages and music tastes.

The niche of coolCDs.com will be:

• Offering local music
• Instant chat sessions at category and information pages

coolCDs.com will sell CDs, music videos and CD players based on category (Rock, Alternative/IndiePop Jazz, R&B, Hip-Hop, Electronic/Dance, Country, Folk, Blues, Reggae/Ska, World, Latin, Classical, Vocal/Instrumental, New Age, Christian/Gospel, Soundtracks, Cast Recordings, Oldies, Comedy/Spoken, Kids/Family).

Sources of revenue will be:

• Survey information
• Biographical information
• Music videos
• CD Players
• Advertising

Other content will include:

• Company information
• FAQ’s
• Top 10 Recommendations
• Top music industry news
• Members will be asked for their favorite music, online/offline purchase preference, how much they spend on music, how much is spent online annually

• Customers will be able to access information via search box including a artist, album title, song title, and video title
• Classical music search
• Show picture, price, description, in the results
• Track listing with samples
• User review message board
• Music critic review
• Link to artist’s videos and video for that album
• Preferred buyers club
• Biographies?
• Favorites/wish list to send to friends and family
• Links to other artists within the same music genre
• To checkout, customers must register their information including name, address, email, and age verification.
• Customers will have the option to edit their shopping cart contents at any point in the transaction process
• To purchase, the consumer would need to be logged in properly and provide their credit card information

• The page design will be consistent throughout the site.
• Navigation will include drop down menu-list
• Crumb trail

• Competition will come from mainly CDNOW.com, towerrecords.com, amazon.com, bmgmusic.com, cduniverse.com and columbiahouse.com. A google search found over 675,000 other websites that offered CD music via the web.
• coolCDs.com will sell CDs, music videos and CD players based on category
• Weaknesses:
• Competition.
• Delivery overseas could be challenging (shipping, translation of website, credit fraud, customer service)
• Strengths:
• CDs are within the top 5 products sold on the internet.
• Local music
• Chat technology
• Gift certificates and cards
• Opportunities
• Strong customer service
• Excellent return policy
• Unique CDs from local artists
• Autographed CDs
• Target demographic
• 18-81 year olds the majority of whom are between 21-40
• Average combined income of $50,000