If it is text e-mail then the client’s link is embedded under the hot my.coolsavings.com link.
Link example:
http://my.coolsavings.com/hC.asp?hc=3942-9743-7278&Ref=14089&go=ef&SN=1&

All links must be live 3 days prior to transmission. The links must link to a page that is clearly relevant to the offer. Although design will dictate the number of links, we recommend less than 5, including the “Save Now” links.

• Subject Line
  Each e-mail offer should include a short text that clearly states the savings offer and benefit. We recommended the brand name be included and the length of the text kept to 60 characters (8 words) or less. It is difficult for members to read capitalized words; no more that one capitalized word is suggested in the subject line. We can include the member’s first name in the subject line, too.
  
  Subject line text should not intentionally mislead or over sensationalize (i.e., "Your home may have termites!" will not be accepted) the offer. Use of exclamation points (!) are discouraged, and we will not use more than one in a subject line.
  


• Offer
  An e-mail offer must be valid for 7 days after the date of transmission to ensure that CoolSavings members have ample opportunity to take advantage of the offer.
  


• Closings
  We do not include formal closings (such as Sincerely, Tom Smith, VP of Marketing) in our e-mails.
  


• Our typical closing for text e-mails:
  
Visit CoolSavings at:
http://my.coolsavings.com/hc.asp?hC=VBVYQJNNTSIF&Ref=14974&go=m&SN=2&

You received this e-mail because you requested that savings
Reminders be sent to you at "member's e-mail address".
If you feel that you have received this message in error, or
if you no longer wish to receive savings reminders, please
click below:
http://my.coolsavings.com/hc.asp?hC=VBVYQJNNTSIF&Ref=14974&go=remove&SN=3&

Thank you for reading this CoolSavings e-mail.

  


• Address Purge
  E-mail address purge requests may be submitted in either Word with one e-mail address in each line and a hard return at the end of the line or in Excel with one e-mail address per row in column A.
  


• Targeting
  All targeting information must be submitted to your client services representative.
  


• Salutation
  All e-mails contain the salutation, "Dear (first name of member)".
  


• From Line
  The e-mail is always from CoolSavings.
  


• E-mail Replies
  All e-mail replies go to CoolSavings. (info@coolsavings.com)
  


• Viral E-mail
  Our links contain unique household information, and we will not permit forwarded e-mails.
  


• Unsubscribe messages
  CoolSavings places an unsubscribe message at the bottom of each e-mail and will not accept any other unsubscribe messages.
  


• Frames
  When an e-mail links to an external site, CoolSavings will add a 55 pixel high "frame" to top of the redirect site (the width will be equivalent to the width of the browser window. This frame serves as a way to remind members the nature of the advertiser's offer and can include information such as savings value and coupon codes. The maximum length of frame text is 100 characters.
  


• Grammatical and Spelling Errors
  CoolSavings corrects grammatical and spelling errors in body copy without approval by the client. If an error is in a client-supplied graphic, we will alert the list broker and proceed on her/his recommendation. Errors in graphics may delay transmissions.
  


• Additional Substitution Fields
  CoolSavings will evaluate on a case-by-case basis adding substitution fields to the text (i.e., including a member's last name).