S I L V E R T E A M :::::::::::: ECT 555

Deliverables ››

final

DELIVERABLE E |Technical and Budget Feasibility Report

Technical solutions and requirements

We are going to use Windows 2000 Server operating system and Internet Information Server 5.0 and Microsoft SQL Server 7.0. We will be using Active Server Pages to generate dynamic web pages for the site. Several hosting providers were considered and a decision was made to have reinventinc.com host the web site. We chose reinventinc.com because they were recommended by cnet.com, were competitively priced and provided Urchin web stats.

Features	reinventinc.com	setupsite.com
Setup Fee	$25.00	$0
Monthly Fee	$29.95	$24.95
Disk Space	200MB	200MB
Data Transfer	10GB	10GB
Email Accounts	30	150
ASP 3.0	Yes	Yes
MySQL	Yes	No
SQL Server	Yes 7.0	Yes 2000
24/7 Support	Yes	Yes
Unique IP	Yes	No
FTP Access	Yes	Yes
E-Commerce Support	Payflow Pro	CyberCash
SSL	Yes	Yes
Web Stats	Urchin	None
Control Panel	Yes	Yes

Budget

The budget for coolCDs.com website will include technology, planning, programming, production, promotion and maintenance cost. coolCDs.com will be developed and implemented by Silver 13.

The team will develop a dot.com CD store business case for consumer-oriented Internet commerce. After gathering required content and image, the team will design site layout, content presentation, user interface, and transaction processing. In the implementation and development phase, ASP programmer, HTML developer, graphic designer, database developer, project manager and HCI specialist will develop the proposed site. The programming team will use ASP, HTML, Java scripts, Adobe PhotoShop, Flash, HomeSite, MSFront Page, DreamWeaver, MS Access Database software and tool. coolCDs.com will launch the website on reinventinc.com with domain name www.coolCDs.com. In the promotional phase, coolCDs will register with popular search engine such as Yahoo!Express and Looksmart. The coolCDs team will do the website maintenance and technical support.

coolCDs.com Budget			2002	2003	2004	2005	2006
ONE-TIME DEVELOPMENT	Rate	Qty

Consultant Project Team
Project Manager	$100.00	75	$7,500.00
Database Developer	$100.00	40	$4,000.00
ASP Developer	$100.00	85	$8,500.00
HTML Developer	$90.00	45	$4,050.00
Graphic Designer	$90.00	70	$6,300.00
HCI Specialist	$90.00	40	$3,600.00

TOTAL DEVELOPMENT COSTS		355	$33,950.00

ANNUAL RECURRING	Rate	Qty

Consultant Costs
Website Maintenance	$90.00	20		$1,800.00	$1,800.00	$1,800.00	$1,800.00
Website Support	$90.00	20		$1,800.00	$1,800.00	$1,800.00	$1,800.00
Total Annual Consultant Costs				$3,600.00	$3,600.00	$3,600.00	$3,600.00
Technology
E-commerce solution (Payflow Pro)			$968.40	$719.40	$719.40	$719.40	$719.40
Urchin Stat			$65.00	$60.00	$60.00	$60.00	$60.00
SQLServer			$455.00	$420.00	$420.00	$420.00	$420.00
SSL Certificate			$65.00	$60.00	$60.00	$60.00	$60.00
Host (Reinvent, Inc)			$384.40	$359.40	$359.40	$359.40	$359.40
Domain Name Renewal			$25.00	$25.00	$25.00	$25.00	$25.00
Total Annual Technology Costs			$1,962.80	$1,643.80	$1,643.80	$1,643.80	$1,643.80
Promotion
Yahoo! Express Registration			$399.00	$399.00	$399.00	$399.00	$399.00
Looksmart Registration			$360.00	$360.00	$360.00	$360.00	$360.00
Total Annual Promotion Costs			$759.00	$759.00	$759.00	$759.00	$759.00
Marketing
Banner Ads			$2,000.00	$2,000.00	$2,000.00	$2,000.00	$2,000.00
Targeted e-mail			$1,000.00	$1,000.00	$1,000.00	$1,000.00	$1,000.00
Radio advertisement			$5,000.00	$5,000.00	$5,000.00	$5,000.00	$5,000.00
Total Annual Promotion Costs			$8,000.00	$8,000.00	$8,000.00	$8,000.00	$8,000.00

TOTAL RECURRING COSTS			$10,721.80	$14,002.80	$14,002.80	$14,002.80	$14,002.80

TOTAL PROJECT COSTS			$44,671.80	$14,002.80	$14,002.80	$14,002.80	$14,002.80

Criteria for measuring success

1. Amount of merchandise sold online.
2. Number of registered users, specifically those who are repeat buyers.
3. Number of visitors (unique IP) per day/month.
4. Number of posted reviews.
5. Low percentage of shopping carts being abandoned.
6. Fast page downloads. (4 seconds)

Dr. Susy Chan | ECT555 website | refresh