How to create a CPG (Consumer Packaged Goods) coupon.
This tutorial explains how to create a standard coupon
for our site. There are other types of coupons. The
two other types are created for the CoolSavings Marketing
Network (CSMN) and our Link To Coupon (LTC) technology
which allows clients to host our coupons on their
Open the tracker for the coupon. Find the coupon
specifications in tracker.
Here is an example:
NCH check digit 2
It is a good idea to create the graphics for
the coupon first. See "Optimizing Images
for Coupons" for more information.
Double-click the "CPNTemplate.exe"
icon on your desktop. This will open the CoolSavings
Coupon Template Maker program that you will use
to make the coupon. The name "template"
means that the information that appears in certain
fields on the coupon can be changed by Production
with no effort on the part of Creative.
Choose File > Open > Group_Directories >
Client Services > Creative Services > Coupons
> CPG > coupon.cpt
The file extension ".cpt" is unique to
CoolSavings technology and is standard for ALL types
of coupon templates created for the site.
A coupon is now open and must be customized for
the particular offer and advertiser outlined in
Double-click on the existing logo graphic in the
upper left-hand corner of the coupon. A dialogue
box titled "Property Sheet" will open.
The field name is LOGO. Click the "File Browse
..." button to choose the correct logo from
the advertiser's resource folder which is located
in the Templates folder. The logo must be in WMF
format (see Optimizing Images for Coupons for more
information on this topic). Choose the logo with
appropriate name. For example you would choose graphic
"lw012345.wmf" for the advertiser whose
number is 12345
Double-click on the product graphic under the
logo. A dialogue box titled "Property Sheet"
will open. Make sure the field name is "prodshot".
Click the "File Browse ..." button to
choose the correct product shot from the advertiser's
resource folder which is located in the Templates
folder. The product shot must be in WMF format.
Look at the tracker coupon information. If there
is a "NCH check digit" specified, you
must manually enter this information into the coupon
template. Double click on the second field above
the first barcode. It is the field next to the first
set of five numbers above the barcode. This field
may be blank. A "Property Sheet" dialogue
box will open. Enter a dash and then the check digit
in the "Initial Data" field. In the example
featured in step one, you would enter "-2"
in the Initial Data field. BEFORE closing the Property
Sheet dialog box, click the "text" tab
and make sure the Horizonal Alignment is set to
the first option, "Left."
The coupon is now ready to be saved and replicated.
Save the coupon in the advertiser's templates folder
and name it with the offer number and date. For
instance a coupon for offer 10002345 created on
September 4, 2003 would be named like this: 2003.09.04_10002345.cpt.
Notify the Production Coordinator via tracker.
Optimizing Images for Coupons
Create a "resource" folder in the Advertiser's
Templates folder. This is where all graphics will
Create 100% jpg in Image Ready (100 x 100)
Import into CorelDRAW
Resize to 1" wide
Export as WMF. When saving the logo graphic,
use the naming convention "lw012345.wmf" where
12345 represents the Advertiser's number. Product
shots can be given descriptive names and do not
follow a specific naming convention.
Import to Coupon Template maker as described
in step 5 above.