Note that after the swf file extension
there is a question mark (?) along with the household
code (hC=%HHCODE%) an ampersand (&), and the reference
Also, remember that the source of the shockwave file
must be in both the EMBED and OBJECT tags for IE and
Netscape backwards compatibility.
The variables that are in the source of the html are
loaded into the flash file above and then
the coolpoints (cp), serial number (SN) and go value
(go) can be set above as well. The button also is
programmed to go to the URL http://www.coolsavings.com/hc.asp
and the variables are sent using the get method.
This means that e·mail designers must understand
the breakdown of variables that are appended to links
and what the differences are in loading and setting
variables. Also, dissecting links that are provided
by the pushmail team in order to create links that
will work within flash e·mails.