offers
emails
coupons
replicating files
csmn partners
flash email
faq
Wednesday, October 23, 2019

Creating offers

    Locating materials
  1. You'll receive a tracker in your Outlook inbox.
  2. Go to tracker on the network, find the tracker and read the information carefully, especially the portion pertaining to creative.
  3. Locate the materials on the network drive (usually G:\ Adv_Production\# thru #\<AdvName> <AdvNumber>\Media\yyyy.mm.dd)
  4. Make sure all the materials are in there and that the images are showing up correctly. If they aren't, contact the account manager or the production coordinator listed in the tracker.
  5. Creating a new "Site" in Dreamweaver
  6. If you don't have a site created already for this advertiser, you'll need to make one.
    Go to: Site > New Site...
  7. Create a folder named ~ADVERTISERURL~A<AdvNumber> in your directory that will hold all the images and supporting materials (css, js, etc.)
  8. Select the files that are needed for the e-mail (HTML and graphics) and drag them over into your directory.
  9. Create (or rename) the e-mail page as yyyy.mm.dd-<adv>-<initials>.<htm|asp>.
  10. Move all the supporting files from the image folder into the ~ADVERTISERURL~A<AdvNumber> directory and when Dreamweaver asks if you want to update links, select Update.
  11. Start optimizing creative
  12. Remove all of the following tags: HTML, HEAD, TITLE, BODY and make sure to look for tracking pixels.
  13. Keep the size of offers at or below 525 px wide.
  14. Keep the weight of the HTML and graphics as low as possible, preferably less than 30 KB. Oftentimes, some offers will get up to 100 KB easily, usually making for a slow horrid experience for members.
  15. Check the quality of the HTML by using the HTML preview tool. If the images don't appear, you'll need to replicate them out to the servers.
  16. Create the offer
  17. Place only the finished file (no images) in the Misc folder on the advertiser directory.
  18. If everything is correct, add a note to the tracker and change the ownership back to the production coordinator who assigned it to you originally.
  19. Move the tracker e-mail notification to a folder to keep track of what projects you have worked on.